Is EUDR the right solution to tackle coffee-linked deforestation?
First announced in 2022, EU Deforestation-free Regulation (EUDR) has proved highly controversial in the coffee industry. Advocates say the landmark legislation is vital to protect the world’s forests from commodity-linked deforestation, while critics argue the rules could have unintended negative consequences for some of the world’s poorest farmers. Deniz Karaman spoke with leading coffee businesses from across the debate to find out if EUDR can work for supply chain stakeholders and the planet
Old traditions meet new trends in Turkey’s thriving coffee shop market
Amid soaring inflation, Turkey’s branded coffee shop market defied economic gravity in 2023 and was among the fastest-growing by outlets in Europe. Deniz Karaman explores why even during tough times, Turkish operators continue to flourish in a market that is both steeped in tradition and firmly embracing international coffee culture
How many cups can you get out of a 12oz coffee bag?
The 12oz coffee bag has become the size of choice for the majority of coffee roasters across the board. But why is this, and how many cups of coffee are in a 12oz coffee bag? I spoke to Henry Dean, the president and CEO of Boston Stoker Coffee Co. about the brand’s unique coffee packaging design and how many cups of coffee consumers get out of its 12oz bags.
How to Take Photographs of Coffee Packaging
For many people, their first interaction with your brand is likely to be online. Therefore, those looking to scale their business online should ensure their digital storefronts and social media pages are populated with unique and high-quality imagery. To learn more about how to take compelling photographs of coffee packaging, I spoke with the owner of Photoheads Commercial Photography, Paul Tschornow.
How To Design Coffee Packaging That Appeals To Gen Z
Champions of individuality, inclusivity, authenticity, and ethical living, Generation Z has grown to become one of the most influential age groups in recent years. For roasters, one of the most effective ways of appealing to Gen Z coffee drinkers is through packaging.
Viral Marketing Tips For Specialty Coffee Roasters
Every so often a piece of content goes viral: a video, image, or article resonates with millions of people. But, how can brands create their own viral content? And is it always beneficial? To find out more, I spoke with founder and marketing CEO, Paul Adams.
Minimalist coffee packaging design: Why less is often more
Minimalism is a visual style that originated as an art movement after World War II. More recently, minimalism has become a popular design style for product packaging, particularly for specialty coffee.
How to find a brand voice for your coffee business
Much in the same way that each person has their own personality, every brand – from Nike to Starbucks – has a unique voice. I explore how coffee businesses can connect with their communities and develop their own brand voice.
The rise of specialty instant coffee
And as more people take an interest in instant coffee, its quality has inevitably improved, challenging preconceived ideas about what soluble coffee can be. To find out more about the rise of specialty instant, I spoke to several leading coffee brands.
How merchandise can boost your coffee brand
As more businesses enter the specialty coffee market, many have turned to merchandise to strengthen their customer base and fend off competition. To explore this further, I spoke with Roststatte’s head roaster and German Barista Champion, Nicole Battefeld-Montgomery.
How can specialty coffee roasters build a social media following?
To find out how roasters can build a social media following, I spoke with 2021 German Brewers Cup Champion and social media whizz, Nicole Battefeld-Montgomery.
What are the challenges of becoming a carbon negative coffee business?
As climate change continues at an ever more frightening pace, consumers are calling on businesses to do more to cut carbon emissions. To understand more about carbon negativity and how companies can work towards it, I spoke with Corporate Sustainability Professional at Colorado State University, Allie Stauss.
Brow Down To Perth’s Best Eyebrow Specialists
For many people, their first interaction with your brand is likely to be online. Therefore, those looking to scale their business online should ensure their digital storefronts and social media pages are populated with unique and high-quality imagery. To learn more about how to take compelling photographs of coffee packaging, I spoke with the owner of Photoheads Commercial Photography, Paul Tschornow.