Much in the same way that each person has their own personality, every brand – from Nike to Starbucks – has a unique voice. I explore how coffee businesses can connect with their communities and develop their own brand voice.

As more businesses enter the specialty coffee market, many have turned to merchandise to strengthen their customer base and fend off competition. To explore this further, I spoke with Roststatte’s head roaster and German Barista Champion, Nicole Battefeld-Montgomery.