Champions of individuality, inclusivity, authenticity, and ethical living, Generation Z has grown to become one of the most influential age groups in recent years. For roasters, one of the most effective ways of appealing to Gen Z coffee drinkers is through packaging.

Minimalism is a visual style that originated as an art movement after World War II. More recently, minimalism has become a popular design style for product packaging, particularly for specialty coffee.

Much in the same way that each person has their own personality, every brand – from Nike to Starbucks – has a unique voice. I explore how coffee businesses can connect with their communities and develop their own brand voice.

As more businesses enter the specialty coffee market, many have turned to merchandise to strengthen their customer base and fend off competition. To explore this further, I spoke with Roststatte’s head roaster and German Barista Champion, Nicole Battefeld-Montgomery.

To find out how roasters can build a social media following, I spoke with 2021 German Brewers Cup Champion and social media whizz, Nicole Battefeld-Montgomery.